Just a cute little burger!

Burger King showed a commercial with two guys sitting on a park bench eating burgers. One of them had a small burger that was new from Burger King. He was surrounded by women who were all making a fuss over this cute little burger. It was interesting to me how women are being portrayed in this commercial....showing that we can be manipulated by men and restaurants by something as simple as a burger! Men and women are both victim to this, however is we are doing it to each other and having society doing it to us....how can we change it? You would never see a guy making a fuss about a girl with a little burger....why is that? I can think of a one word answer....masculinity. It would not be very masculine for men to do what women are doing in this commercial. I also thought about a Heineken commercial that does the same thought by having the little keg can. Women loved it because it was little and cute. So our society has given men this great tool to use to attract women....anything that is little and cute. I cannot help but continue to think-Why does our society want to continuously help men get women's attention but not the other way around?