Saturday, January 24, 2009
For Women Only?
I saw a commercial on TV the other night that bothered me. It was for 100 Calorie Oreo Mini Cakesters. It starts with one or two women running towards something that the audience cannot see, and continues with more and more women running in the same direction (note: they are running pass several men who are standing still). In the end it shows you a turned over truck with boxes of 100 Calorie Oreo Mini Cakesters in it. All the women are fighting to get a box. So what does this say about our society? To me, this reflects the stereotype that women are the only one's who care about their weight and men are just happy how they are. Or this can even be taken as women are the only one's who need to watch their weight. This commercial portrays women as being almost desperate to have a snack that will not make us overweight. Now, don't get me wrong, I think this is a great diet snack and we should have more foods that are good for us, but I totally disagreed with the way the commercial reflects the product. I looked up the advertisement online for the Oreo Cakesters and it says "Goodies for Grown-Ups". Funny how the commercial does not reflect this statement at all!
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